We warmly welcome Mindy Harrison to our team as the Senior Vice President of Residental Property Management!
Mindy brings over 30 years of multi-family real estate experience to Polinger, over 25 of which have been in the DC metro market. Prior to joining Polinger, Mindy spent 19 years at AvalonBay and oversaw the DC portfolio for Gables Residential. Most recently, Mindy was the Senior Vice President with JBG Smith for a portfolio ranging from 8,000-12,000 units.
With Polinger, her responsibilities include direction and oversight of the company’s residential properties and marketing along with personnel matters and owner relations. Mindy also assists in the company’s apartment acquisition process. Mindy is a Real Estate Broker in Virginia, Maryland, and DC and has a Bachelor’s Degree from Wittenberg University.
Polinger Company has the safety and well-being of our team members and residents as a top priority. We are offering reward incentives for all online rent payments who use RentCafe Resident Portal to pay April and May’s Rent. Please contact your management office for more details and stay healthy!
Please rest assured that the executives at Polinger Company are meeting to closely monitor the impact of COVID-19 on our employees, residents, vendors, guests and all aspects of the communities we serve. We are following guidance from the CDC on cleaning and disinfecting and have implemented temporary policies for resident events, hospitality, and social distancing in an effort to prevent additional risk.
We will continue working to make sure our residents, employees, clients, and partners are informed, cared for and prepared. We remain committed to providing comfort and information to those we serve.
Polinger Company won big at the 2019 Property Management Association Marketing and Advertising Excellence Awards on December 5. Based on creativity, innovation, advertising, and effectiveness, Polinger won in each of the seven categories it which it submitted.
Polinger’s new branding campaign which included the launch of new logos for its communities won for Best Marketing Campaign. The launch also included collateral material, stationery, and digital components. Best website went to Rollins Congressional Club, a clubhouse amenity for its Congressional Towers and Rollins Park communities. 2401 Pennsylvania Avenue Apartments won for best on-site signage. The banner signs conveyed the luxury community’s branding with the tagline “Elegant Apartment Living” on a sleek black and burgundy color scheme.
Two advertising campaigns took top honors with creative messaging. The Polinger Corporate “Color Campaign” let prospective renters know that they can personalize their apartment to match their lifestyle. Vibrantly painted rooms were shown with corresponding lifestyle photos to match. Polinger showed that if you have blue hair and want your dining room wall to match, they are willing to accommodate. The second winning entry announced to the residents of Highland House and Highland House West Apartment communities that pets were now welcome. By using photos of dogs in Groucho Marx-style glasses and the headline “No More Need For The Disguise” the playful campaign let everyone know that the communities are now pet-friendly.
Honorable mentions were awarded to two internal communication pieces. A “Budget Survival Kit” provided community managers with items to “survive” their annual budget planning sessions. Rubber bands to remember to be flexible, an eraser to remind them that everyone makes mistakes and a stress ball to relieve the angst were some of the included motivators in the kit. The second award went to the “Strive for 5” campaign that asked residents for on-line 5-star reviews. Attached to the card was a packet of star-shaped candy with a community-specific URL printed on it. The websites featured direct links to each community’s Apartment Ratings, Google, Facebook, and Yelp pages so residents can easily leave a great review.
“We love attending this event every year,” said Director of Marketing Kim Cueva. “It’s great to see to our peers and cheer each other on when we win.”
This past summer has been an incredible one for Polinger Company. In addition to the growth of our communities around Maryland, Virginia, and Washington D.C., we had several team events. Here are some highlights:
Our Budget BootCamp was a workshop was held at Rollins Congressional Club for our community managers to plan for the 2020 year. Thank you to all our sponsors who donated food and swag. Read More “Team-building Events at Polinger: #WeArePolinger”
We are pleased to announce the addition of Aura Pentagon City to our Polinger Company family! Located in Arlington, VA and formerly known as the Meridian at Pentagon City, the 534-unit high-rise property features two swimming pools, a fitness center, club room, and sundecks with grills. The 18-floor residential community offers studio, one, and two-bedroom apartments, all of which include a washer and dryer.
Aura Pentagon City is conveniently located near several grocery stores, pubics parks, popular restaurants, shopping, and other entertainment. Just moments from major highways and public transportation, including bus stops and the Pentagon City Metro, residents can easily navigate Arlington and nearby Washington, DC.
Polinger Company is a family-owned real estate organization with over 70 years of experience in the Washington DC Metropolitan area. Polinger’s portfolio includes over 5,000 apartments and 5 million square feet of commercial office, retail, and mixed-use space.
Follow Aura Pentagon City on Facebook for updates on the community! We warmly welcome the residents and team of Aura Pentagon City to the Polinger Company family.