Polinger Company won big at the 2019 Property Management Association Marketing and Advertising Excellence Awards on December 5. Based on creativity, innovation, advertising, and effectiveness, Polinger won in each of the seven categories it which it submitted.
Polinger’s new branding campaign which included the launch of new logos for its communities won for Best Marketing Campaign. The launch also included collateral material, stationery, and digital components. Best website went to Rollins Congressional Club, a clubhouse amenity for its Congressional Towers and Rollins Park communities. 2401 Pennsylvania Avenue Apartments won for best on-site signage. The banner signs conveyed the luxury community’s branding with the tagline “Elegant Apartment Living” on a sleek black and burgundy color scheme.
Two advertising campaigns took top honors with creative messaging. The Polinger Corporate “Color Campaign” let prospective renters know that they can personalize their apartment to match their lifestyle. Vibrantly painted rooms were shown with corresponding lifestyle photos to match. Polinger showed that if you have blue hair and want your dining room wall to match, they are willing to accommodate. The second winning entry announced to the residents of Highland House and Highland House West Apartment communities that pets were now welcome. By using photos of dogs in Groucho Marx-style glasses and the headline “No More Need For The Disguise” the playful campaign let everyone know that the communities are now pet-friendly.
Honorable mentions were awarded to two internal communication pieces. A “Budget Survival Kit” provided community managers with items to “survive” their annual budget planning sessions. Rubber bands to remember to be flexible, an eraser to remind them that everyone makes mistakes and a stress ball to relieve the angst were some of the included motivators in the kit. The second award went to the “Strive for 5” campaign that asked residents for on-line 5-star reviews. Attached to the card was a packet of star-shaped candy with a community-specific URL printed on it. The websites featured direct links to each community’s Apartment Ratings, Google, Facebook, and Yelp pages so residents can easily leave a great review.
“We love attending this event every year,” said Director of Marketing Kim Cueva. “It’s great to see to our peers and cheer each other on when we win.”
This past summer has been an incredible one for Polinger Company. In addition to the growth of our communities around Maryland, Virginia, and Washington D.C., we had several team events. Here are some highlights:
Our Budget BootCamp was a workshop was held at Rollins Congressional Club for our community managers to plan for the 2020 year. Thank you to all our sponsors who donated food and swag. Read More “Team-building Events at Polinger: #WeArePolinger”
We are pleased to announce the addition of Aura Pentagon City to our Polinger Company family! Located in Arlington, VA and formerly known as the Meridian at Pentagon City, the 534-unit high-rise property features two swimming pools, a fitness center, club room, and sundecks with grills. The 18-floor residential community offers studio, one, and two-bedroom apartments, all of which include a washer and dryer.
Aura Pentagon City is conveniently located near several grocery stores, pubics parks, popular restaurants, shopping, and other entertainment. Just moments from major highways and public transportation, including bus stops and the Pentagon City Metro, residents can easily navigate Arlington and nearby Washington, DC.
Polinger Company is a family-owned real estate organization with over 70 years of experience in the Washington DC Metropolitan area. Polinger’s portfolio includes over 5,000 apartments and 5 million square feet of commercial office, retail, and mixed-use space.
Follow Aura Pentagon City on Facebook for updates on the community! We warmly welcome the residents and team of Aura Pentagon City to the Polinger Company family.
The Polinger Company values each and every local community where our properties are located. For this reason, we seek to actively support our neighbors in any way possible. Over the past couple of months, each of our properties ran wildly successful food drives. From canned goods to juice boxes, each property’s donation bins were overflowing, prompting the need for additional boxes and bins. Polinger Company employees and residents contributed to the over 1,644 pounds of food donations to local food banks.
As a continuation of involvement with food assistance charities, our corporate team was thrilled to volunteer at the Capital Area Food Bank last month. The Capital Area Food Bank provides food to individuals and families in the DC metro-region who are in need of assistance. The organization has partnerships with 450 community sites that distribute food donations. They reach approximately 540,000 people in-need within the region! The Polinger team was happy to lend a helping hand as the food bank heavily relies on volunteers and donations.
The recent government shutdown was the longest in our nation’s history. It resulted in many furloughed government employees needing assistance to provide food for themselves and their dependents. The Polinger Company corporate team spent a day at the Capital Area Food Bank bagging goods such as fresh produce, grains, and canned goods for Shutdown Pop Up Markets. Our team’s goal was to fill eight crates consisting of 75 bags of food each. We are proud to share we surpassed our goal and filled a total of 15 crates!
If you’re interested in learning more about the Capital Area Food Bank you can explore their website here. We encourage residents to share volunteer opportunities with their property’s management team! They will relay the information to our #PolingerCares Committee. Our goal is to continually give back to local communities and we’d love to learn about causes and organizations our residents care about.
This past year was an incredible one for the Polinger Company, filled with many unforgettable memories from team building events to awards. From our corporate office to property team we closed out 2018 with several awards from the Property Management Association (PMA). Awards include recognition of individual team members and various marketing efforts.
We would like to congratulate Deanna Carl of Brighton Village Apartments in Gaithersburg, MD for winning the 2018 Leasing Professional Award! This award recognizes leasing professionals for exceptional performance and service to residents. Way to go Deanna!
The Polinger Company had three wonderful team members recognized as Rising Stars in the leasing profession. Congratulations to Iris Valenzuela of Columbia Plaza Apartments, Angela White of Rollins Parks Apartments, and Alecea Ali-Williams of Highland House West Apartment Homes!
Our team is honored to have received two 2018 Marketing & Advertising Excellence Awards. We won for our Amenity & Green Living Videos of The Swift at Petworth Metro and our Management Company Brochure, both of which were developed in collaboration with Millennium Marketing Solutions.
As we embrace 2019, we’re excited to see what it holds for our teams and properties.