Polinger Company Blog

Why You Should Choose An Apartment With a Gym

The process of moving into an apartment can be as active as a workout, but it’s all worth it in the end when you get to enjoy your beautiful new place. The same way exercising is worth it in the end when you feel that rush of feel-good endorphins. Now once you get adjusted to your new place, it’s time to create a routine. How will you incorporate healthy choices in your lifestyle? Below we explore the reasons why fitness centers are such a valued amenity:  

  1. Save on big-box gym memberships. Many gyms can charge up to $100 a month for access and if there are a pool and group classes you can expect to have the cost added into your membership fee. Rollins Congressional Club is a free amenity for our Rollins Park and Congressional Towers communities and includes treadmills, elliptical step machines, group classes, and a pool! The pool has lots of features you’ll enjoy in the summertime like a Lazy River, lap pool, and swimming lessons.

    The Swift Petworth Fitness Center
    The Swift Petworth Fitness Center
  2. Cut your commute time. Surveys and studies have told us that commute time can have a direct effect on your overall well-being. With a gym right in your building, you’re already exercising by simply walking to it and you can maximize the time there instead of in your car getting to the gym. Achieve your health goals with ease in the fully-equipped fitness center with Precor equipment and free weights at The Swift Petworth.
  3. Open whenever you want to go. Have an usual schedule or work odd hours? You don’t have to rush to make a group class time or open gym hours. You can work out whenever it’s convenient with a gym at your fingertips. Highland House Communities and many of our other communities have 24-hour access.
  4. Save money not buying gym equipment. Fitness equipment trends come and go. Remember the Bow-Flex® or now the Peloton® bike? People tend to buy equipment because they believe having easy access will make them more active. You’ll never have the urge to make an expensive purchase that often ends up collecting dust because you’ll already have the convenience of an in-building gym. Our communities in Montgomery County like Brighton Village and Country Place Apartments, both offer comprehensive fitness centers.
  5. Make new friends. Your gym at your apartment building will be made up of members of your community so you’re likely to see friendly and familiar faces. Maybe you’ll find accountability partners for those days you need the extra push to get motivated. Bethesda Place’s 24-hour fitness room is a perfect place to break a sweat with your workout buddy.

Having a gym as an amenity is one luxury you can certainly feel good about it. You might be surprised how much your habits change simply knowing it’s right there. All of our communities have a number of ways for you to stay active and be your best self. Check out the complete listing here and contact us if you’re interested in a tour or moving!

Take Part in Martin Luther King Jr.’s Day of Service

Make Martin Luther King, Jr. Day a day ON instead of a day OFF in 2020. This year MLK Day is on Monday, January 20, and is a chance for Americans to honor Dr. King’s legacy through service and volunteerism in their community. The day perfectly captures Martin Luther King, Jr.’s quote “Life’s most persistent and urgent question is: ‘What are you doing for others?'”

Below you’ll find service projects going on near our Polinger apartment communities in which you can participate:

Polinger Company strives to give back to our communities and actively seek to support the areas our properties are located. We organize service events throughout the year. Together with our site teams, our corporate office employees recently participated in our volunteer event at Capital Area Food Bank and packaged 340 bags for seniors and packaged 500 boxes for families. In all, we packaged over 15,000 pounds of food and had tons of fun doing it! Thank you to our team members who came out to help!

Polinger Achieves Excellence

Polinger Company won big at the 2019 Property Management Association Marketing and Advertising Excellence Awards on December 5. Based on creativity, innovation, advertising, and effectiveness, Polinger won in each of the seven categories it which it submitted.

Polinger’s new branding campaign which included the launch of new logos for its communities won for Best Marketing Campaign. The launch also included collateral material, stationery, and digital components. Best website went to Rollins Congressional Club, a clubhouse amenity for its Congressional Towers and Rollins Park communities. 2401 Pennsylvania Avenue Apartments won for best on-site signage. The banner signs conveyed the luxury community’s branding with the tagline “Elegant Apartment Living” on a sleek black and burgundy color scheme.

Two advertising campaigns took top honors with creative messaging. The Polinger Corporate “Color Campaign” let prospective renters know that they can personalize their apartment to match their lifestyle. Vibrantly painted rooms were shown with corresponding lifestyle photos to match. Polinger showed that if you have blue hair and want your dining room wall to match, they are willing to accommodate. The second winning entry announced to the residents of Highland House and Highland House West Apartment communities that pets were now welcome. By using photos of dogs in Groucho Marx-style glasses and the headline “No More Need For The Disguise” the playful campaign let everyone know that the communities are now pet-friendly.

Honorable mentions were awarded to two internal communication pieces. A “Budget Survival Kit” provided community managers with items to “survive” their annual budget planning sessions. Rubber bands to remember to be flexible, an eraser to remind them that everyone makes mistakes and a stress ball to relieve the angst were some of the included motivators in the kit. The second award went to the “Strive for 5” campaign that asked residents for on-line 5-star reviews. Attached to the card was a packet of star-shaped candy with a community-specific URL printed on it. The websites featured direct links to each community’s Apartment Ratings, Google, Facebook, and Yelp pages so residents can easily leave a great review.

“We love attending this event every year,” said Director of Marketing Kim Cueva. “It’s great to see to our peers and cheer each other on when we win.”

Holiday Happenings around the DMV

Bring in the holiday season with these fun events around the Greater DC area. Here’s a list of local festivals, shows, and light displays to help you get into the season’s spirit:

Garden of Lights at Brookside Gardens is running from November 22 – December 31 (check their website for the full schedule with holiday closings). Brookside Gardens is transformed into a magical winter wonderland illuminated with twinkling colorful LED lights shaped into flowers, animals and much more. Brookside Gardens is close to our communities in Rockville:  Rollins Park, Congressional Towers Apartments and Country Place Apartments in Burtonsville.

Seneca State Park is holding a Winter Lights Festival from November 29th – December 31. The 3.5 mile drive through the magical display of lights will be open nightly. There will be over 450 illuminated displays that are sure to delight the whole family. The park is only a 10-minute drive away from our Brighton Village community.

The National Zoo is hosting Brew Lights on Thursday, December 12th. It will be the “hoppiest holiday” with craft beer and microbrew tastings throughout the event. Enjoy carolers and beautiful light displays and feel good about going because your ticket will support the zoo’s biology institute. it’s all happening just a short metro ride away from The Swift at Petworth. Read More “Holiday Happenings around the DMV” »